Privacy policy

Privacy Policy (DNAi Global & Unified Version)

Last Updated: Feb 1, 2026

1. INTRODUCTION

DNAi operates this store and website to provide you with a curated shopping experience and advanced neural wellness services (the "Services"). DNAi is powered by Shopify, which enables our transactional operations. This Privacy Policy describes how we collect, use, and disclose your personal information.

2. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with our Services, we collect the following:

  • Transactional & Contact Information: Name, shipping/billing address, email, phone number, and payment details (processed securely via Shopify Payments).

  • Hardware & Sensor Data: When you use our wearable devices and related hardware, we collect physiological data, including but not limited to EEG (electroencephalogram) signals and sleep patterns.

  • Technical Data: IP address, device type, and interaction logs with our website.

3. DATA SOVEREIGNTY & ADVANCED ENCRYPTION

This is DNAi’s core commitment to your privacy:

  • Neural Privacy: All raw biometric data collected from our devices is encrypted using AES-256 medical-grade standards.

  • zkML Technology: We employ Zero-Knowledge Machine Learning (zkML) to process sensitive insights. This allows us to provide bio-feedback without exposing your raw neural signals to unauthorized third parties or even our own cloud storage in an unencrypted state.

  • Data Ownership: You remain the sole owner of your biological data. We do not sell or rent your neural or physiological information to data brokers or third-party advertisers.

4. HOW WE USE YOUR INFORMATION

  • Order Fulfillment: To process payments, arrange shipping for your purchased devices, and facilitate returns.

  • Bio-Feedback Services: To analyze sleep/neural patterns and provide personalized insights through the DNAi digital ecosystem.

  • Security & Fraud Prevention: To protect our store and your account from malicious activity.

  • Communication: To send order updates or critical technical notices regarding your device’s firmware.

5. DATA DISCLOSURE & THIRD PARTIES

We disclose personal information only in the following circumstances:

  • With Shopify: Our hosting provider, to enable core e-commerce functions.

  • Logistics Partners: To deliver your hardware to your designated address.

  • Legal Requirements: To comply with applicable laws or respond to valid legal processes.

  • [IMPORTANT]: We strictly prohibit the sharing of biometric data for targeted advertising purposes.

6. INTERNATIONAL TRANSFERS

As a global brand based in Hong Kong, we may transfer and process data in secure servers located outside your home country. For European users, we adhere to Standard Contractual Clauses (SCCs) to ensure GDPR-level protection.

7. YOUR RIGHTS AND CHOICES

Depending on your location (e.g., GDPR/CCPA), you may have the right to access, delete, or correct your personal data. You may also opt-out of marketing communications at any time.

8. SECURITY AND RETENTION

We implement robust security measures, but please note that no system is 100% secure. We retain your data only as long as necessary to provide you with Services or as required by law.

9. CONTACT US

For any privacy-related inquiries or to exercise your data rights, please contact: Email: support@dnai.network Address: HONG KONG（CHAI WAN）IND BLDG, 26 LEE CHUNG STREET CHAI WAN 9/F FLAT/RM C, HK.